Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal. This year, our user-generated content stats roundup looks at how UGC is diversifying across the world. Micro-influencers are bumping mega-influencers out of the way. Social Commerce has gone mainstream. Employees are now all marketers. Social Media supports a variety of goals and is getting bigger than ever. Dig into the top 50 user-generated content stats…
Event planning cycles start early, and busy event organizers are looking toward the event trends that will capture attendees’ imaginations…
Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of…
Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here. Even before the pandemic, much of the buyer’s journey had found its way online. The COVID lockdowns accelerated the adoption of technology, social platforms, delivery systems, and content channels. There were significant shifts in social user bases: boomers started their Instagram journey, Millennials invaded…
Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers,…
Mid-November brought two things to San Antonio: slightly cooler weather and the Texas Festivals and Events Association annual conference (TFEA 2021). Event planners traveled from the farthest reaches of Texas to meet for the first time since the pandemic lockdowns. 300 people gathered to discuss, celebrate, and share about events. These 300 event professionals create programming attended by millions, representing hundreds of millions of dollars in economic impact. The State Fair of Texas alone had…
Travel Brands are recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance…
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have…
Events are seeing a spike in popularity as pent-up demand is driving people from the dim glow of zoom meetings to the hallways of convention centers. The appeal and power of live gatherings are unquestionable. But the hard truth is there are still concerns about returning to the large-scale activations of the past. Event planners are turning to new models, like the hub and spoke event, to satiate that craving for events while keeping an…
Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a…
2020 was a test of mettle. As we look forward to what 2021 has in store, we should stop, reflect,…
