This is an interview with Cyle Perez, Director of Public Relations at San Antonio Zoo. The transcript has been edited for brevity and clarity. Download your copy of the 2023 State of Social & User-Generated Content. David Ramirez Let’s start off with who you are, what you do, and where you do it. Cyle Perez My name is Cyle Perez. I am the Director of Public Relations at San Antonio Zoo. In that falls all…
Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal.…
Event planning cycles start early, and busy event organizers are looking toward the event trends that will capture attendees’ imaginations…
Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here. Every event organization is feeling the pinch. The pandemic started a tectonic shakeup of the events industry. There are new technologies to learn. Highly publicized event failures have been the subject of speculation, discussion, and streaming documentaries (Fyrefest or Astroworld, anyone?). This is exacerbated by…
Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business…
Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers,…
Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the most savvy professional can struggle with transforming the employee experience using social media. Here are some of the questions they’ve asked us about employee advocacy and employee-generated content. What is employee-generated content? Employee-generated content is a photo, video, social post, or article shared by a current, former, or prospective employee about a brand or its…
Mid-November brought two things to San Antonio: slightly cooler weather and the Texas Festivals and Events Association annual conference (TFEA…
Travel Brands are recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance…
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have deeper connections to these influencers. But when activated correctly and amplified by brand channels, micro-influencers have shown that they outperform larger creator AND branded content. Micro-influencer marketing campaigns are not about getting a single celebrity influencer, but rather about activating a world of micro-influencers en masse. Let’s dig into the frequently asked questions about micro-influencer…
Events are seeing a spike in popularity as pent-up demand is driving people from the dim glow of zoom meetings…
Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a…
