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David Ramirez

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Marketing

Wrapped: Community Powered Marketing Recap 2024

Welcome to our year-end Community Powered Marketing Recap 2024. This year was defined by transformational shifts in how brands connect with consumers. At the heart of these changes lies Community Powered Marketing, a strategy that has moved beyond buzzword status to become a foundational approach for forward-thinking businesses.  With a decline in traditional social media usage and the rise of dedicated online brand communities, 2024 provided a wealth of insights on building authentic, lasting connections…

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Ratings & Reviews

How to Ask for a Review

How to Ask for a Review Customer reviews are more crucial than ever, but many marketers don’t know the proper ways how to ask for a review. Reviews significantly influence a company’s reputation, consumer trust, and search engine visibility. 79.69% of consumers look at ratings and reviews before making a purchase. Potential customers trust peer feedback more than brand marketing, making it essential to manage and leverage customer reviews effectively. Yet, 62.5% of marketers struggled…

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Research & Insights

Big List of Community Powered Marketing Stats

You are tuning in to the community powered marketing revolution already in progress; welcome to the 2024 Big List of community powered Marketing Statistics. The statistics on this list represent the culmination of over a year’s worth of research, with other supporting data included for context. Online communities have become pivotal for facilitating authentic interactions. Marketers face challenges navigating between owned channels and social media. The evolution of community-building resources empowers digital practitioners to have…

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Marketing

Festivals, Events, and AI

As published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Designed especially with a…

Event Marketing

Seven Types of Content Event Marketers Need to Use

As an event marketer, you know the struggle of creating compelling content for multiple channels to entice people to buy tickets, sponsor, volunteer, or participate in your event. Filling a content calendar with meaningful messaging that resonates with your audience can be challenging. When it comes to content marketing for events, many marketers usually start with save-the-dates, press releases, guest announcements, and “buy now” posts. However, there are other types of content that you should…

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