The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. How To Leverage Parasocial Interaction to Create a Loyal Following Summary: The term “parasocial interaction” refers to the closeness that people feel with a celebrity or fictitious figure. In today’s culture…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Here’s An Ad That Should Inspire Entrepreneurs Everywhere To Get Their Act Together Summary: Fiverr, a freelance marketplace, nails the notion of a call-to-action and instantly grabs its audience’s attention in…
The world of marketing and advertising is changing every day, with new tech, trends and best practices popping up all…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Why Marketing Campaigns Must Move From Fiction to Nonfiction Summary: Storytelling has replaced selling. Today’s consumers don’t want polished, well-scripted advertisements – they want stories that they can relate to…
The advertising and marketing world is constantly evolving, with new tech, trends, and best practices popping up nearly every day.…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every…
The world of marketing and advertising is changing every day, with new tech, trends and best practices popping up all the time. We’ve rounded some compelling facts and insights so that you can stay in the know and ahead of the game. Buyer Personas and Account-Based Marketing Summary: Buyer personas can be a fantastic tool to help marketers reach their audience, but only if they get to the why and the how behind consumer behavior. Keep…
There’s no denying that content marketing is an essential part of any marketing strategy- without content, we have nothing. But,…