The moment is here. You’ve worked exhaustingly hard, creating a branded hashtag for your business, launching it into visibility, and generating enough conversation that you’re gaining real results. And then the campaign is over—so now what? Now, you keep the momentum going from your hashtag campaign. Too many businesses make the easy mistake of letting the momentum die out, thinking that the impact from the campaign alone is enough. While the original impact is great,…

How Do I Track Hashtag Analytics? To track hashtag analytics, you’ll need to use a variety of tools that organize and evaluate hashtag data from multiple sources. Hashtag analytics can tell you what hashtags are relevant to your brand or event, which version of a hashtag is the most widely used, and help you aggregate content. While social media gives the illusion of complete transparency and thrives (and relies on) user engagement and interaction, it’s…