Graduations celebrate the culmination of academic progress. They are more than events; they’re opportunities for communities to gather and participate in festivities. Social walls allow families, graduates, and community members to participate more actively in the celebration.
Yes, you can quickly launch TINT social walls to display and aggregate content from social media at near real-time speeds. However, savvy commencement producers know that with a little planning, your graduation social wall can attract more content, drive social engagement, and be an integral part of a large digital experience.
These are the top five ways to create a great graduation social experience with TINT Social Displays.
Pre-Seed Social Content
The doors open at your graduation, families start streaming in, and your social display only has a few pictures. You want to have a great display at the start of the event. But there can sometimes be a bit of inertia to get content flowing. Think of ways to start populating your social display in the hours or days before commencement begins.
Here are a few of our favorites.
Graduation Photo Galleries
Start by having graduates submit their graduation photos in a contest or gallery using TINT Experience Builder. Experience Builder is an intuitive WYSIWYG web creator, meaning that anyone with some basic copy, visual assets, and 20 minutes can quickly launch dynamic web pages that drive participation in social and UGC experiences.
Student Influencer Campaign
So many students aspire to be or are already influencers. Lean on those audiences by launching a student influencer campaign to get images, video, audio, and other content. TINT Authentic Influencer tools make collecting, monitoring, responding to, and repurposing content easy. Beyond the impact on your social display, student influencer content can be invaluable as a resource for marketing teams supporting organizational functions like admissions, alumni relations, and student life.
Graduation Backstage
Graduations are exciting moments for students, but the waiting in staging areas can be incredibly stressful (and honestly, boring.) Wait time can be especially long at large graduations. Have graduates submit photos of themselves getting ready or in the waiting/staging area. This ensures great early content on the screen, encouraging further participation during the ceremony. It is also a great way to occupy people while they wait for their time for the procession to the final location.
Make it Easy to Participate
Commencements bring all sorts of people together. Make it easy to submit by creating multiple avenues for sharing content. The easiest ways are things like Instagram mentions or hashtags. Then, you can get creative. Our event customers have had great results using text-to-screen, allowing people without social media to participate.
Use TINT’s Content Technology to seamlessly ingest and display content from social media platforms and other digital channels.
Popular channels for graduation include:
- Text / SMS
- Website Add-A-Post
- X (Previously Twitter)
- TikTok
- Slack
TINT integrates with top marketing and technology platforms, including event management systems like Bizzabo and CVENT. Tech-aware users can use our Zapier integration to connect TINT to other systems outside of our existing technology partnerships.
Put It In Print (and everywhere)
You have your social display on the big screen, a scrolling call to action sharing post instructions. But graduations are busy, distracting affairs. Take the guesswork out of participating and include social wall participation instructions in the print program. Go further and add signage in common areas with QR codes that lead to a public upload page. Have your social team share the best content on your owned channels to encourage others to post for their five minutes of glory. Making people aware of how to be part of a collective digital social experience is half the battle.
Go beyond the Big Screen
Most venues have secondary screens. Pushing TINT displays to other monitors, screens, projections, and websites is easy (and free). Surrounding attendees and graduates with this layer of digital experience can make every moment of the graduation, even the often long lulls, memorable.
TINT Goes Everywhere
- Embed a social display on the graduation information page
- Add social displays to screens throughout the venue.
- Add a social crawl to the bottom of the video or other live content.
- Push social content to screens across campus using your in-house signage solution.
Mix It Up
TINTmix is our multimedia solution, which is included in every graduation event package. It is designed to empower event producers to quickly and easily launch multimedia experiences that incorporate attendee-created content.
With TINTmix, you can easily go from a live social display to pre-recorded video to static cards. This more dynamic visual experience has been a great driver of action and a great way to recognize sponsors, partners, and collaborators.
Many events use this as “visual hold music.” Events have a natural pacing, and even the best-run graduations will have the occasional lull. TINTmix provides a visually engaging display that can be pushed throughout a venue to encourage participation, recognize stakeholders, and buy time in case of unexpected delays.
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TINT has worked with top educational institutions worldwide for over a decade to drive digital engagement and make commencements more social. We’d love to help you too. Chat with our event specialists and get special pricing on your graduation social experience.
