Happy Marketer Connection Ep. 10: Anne Candido, Forthright People on “Brand Love”
Love requires honesty, understanding, and good communication. As Anne Candido points out, brand love does as well. On this week’s episode of the Happy Marketer Connection podcast, Anne, the co-founder of Forthright People, shares how to build brand love and why it is so vital for businesses to persevere and grow during challenging times.
Anne is an award-winning marketer. But she didn’t get there overnight. She saw a path she wanted to pursue, did her homework, and then found someone willing to take a chance on her. In this week’s episode she pays it forward, sharing the many lessons she has learned in how to build brands that matter with junior marketers.
The episode’s focus may be “Brand Love” but it’s a love of the marketing craft and of creating meaningful impact that listeners will walk away with.
Hear how to create connections with your consumers, turn your fans into brand evangelists, the three questions you need to be able to answer to have a brand, and what junior marketers and senior marketers can learn from each other.
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About Our Guest
Anne Candido, Co-Founder, Forthright People
Anne grew up at P&G over the span of 20 years, spending her first decade in R&D and Product Development and her second in Brand Marketing and Communications. Through this, Anne learned the imperative role brand building plays to cultivate successful individuals and businesses. Today, she brings this expertise to Forthright People and guides brands to reach their brand-love potential.